Meet the new owner of Signs by Tomorrow
Welcoming Ambro Alvarado to the neighborhood
|Ambro Alvarado of Signs by Tomorrow
|A change of ownership has brought Ambro Alvarado to the helm at Signs by Tomorrow, 6442 Penn Avenue So., Richfield. Signs by Tomorrow creates custom signs for both outdoor and indoor applications, including
event, architectural, directional, commercial and other purposes. The product selection ranges from simple temporary signs
to elaborate permanent ones. Truth be told, if you have a need for signs, banners or displays, chances are Signs by Tomorrow
can create what you need. Stop by the store to welcome Ambro to the neighborhood. Check out his website at www.signsbytomorrow.com/richfield or call 612-869-0126.
Two departures from the avenue
Uncommon Sports Cards and Brueggers on Penn Avenue close
We really prefer to welcome new businesses to the neighborhood, but sometimes we must acknowlege the departure of businesses.
Two highly valued members of the Penn Central of Richfield community have closed shop recently, namely Uncommon Sports Cards
and Brueggers. We are sad to see both of them gone.
Uncommon Sports Cards
We watched Uncommon Sports Cards grow up on
Penn Avenue, relocating several times to larger spaces.The shop was always an active and involved member of the business community,
including a good participant at Penn Fest. During the last two Open Streets at Penn Fest celebrations, Uncommon Sports Cards
brought in popular sports celebrities, Bob Lutesema in 2012 and Jake Reed in 2013. The shop fell victim to the challenges
of running a small business. We will surely miss Uncommon Sports Cards.
The lights suddenly went out and the signs came down at the Richfield location of Brueggers on Penn and 66th. No official
word has been announced from the operator. Brueggers was also a good participant at Open Streets at Penn Fest, sending their
Brueggers mascot out on the streets to welcome visitors.
Monument Design Reviewed
Installation scheduled for Penn
Avenue and other entry points
As part of the Crosstown Commons reconstruction, funds were designated for the design and installation of gateway monuments
on arterial streets at the Richfield/Minneapolis border, including Penn Avenue in the Penn Central of Richfield neighborhood.
A task force has been reviewing designs and slogans in recent months, and concepts were presented to the City Council. The
design shown above uses a classic look with the name "Richfield" stylized in a fashion reminiscent of the former
Richfield Bank and Trust name.
The installation of gateway monuments is a great idea. Visitors to our city too
often mistake Richfield for one of our neighbors. That's not a good thing. These gateway monuments are slated for the northern
border of Richfield, but it would be beneficial to also instrall gateway monuments on the border with Edina and on the 494
border with Bloomington. Guests to Richfield should not confuse the Southdale Square area with Edina or the Best Buy office
with Bloomington, which happens with too much frequency.
Suburban versus urban living
Does Richfield offer the best of both worlds?
The Star Tribune recently ran an interesting article about a trend where younger people, often times young families,
are increasingly choosing the central cities of Minneapolis and St. Paul rather than suburban communities. This trend has
been a reversal of historical patterns. To see the article, please click here.
While very interesting, the article divided the metropolitan area into only two categories, urban (meaning
the central cities) and suburban (meaning everyone else). The article made no distinction between inner ring suburbs and outer
ring suburbs. That was too bad because there really is a deeper story to tell.
Which brings us to the question, where
does Richfield fit in? Interestingly enough, Richfield seems to be experiencing growth that's similar to the central cities.
There is a pattern of more young people and younger families choosing Richfield as their home. By certain measures, Richfield
is beating Minneapolis in the youth movement. According to the U.S. Census, Richfield has the largest percentage of residents
under the age of 5 among all communities that border Richfield. The percentages are Richfield 7.5%, Minneapolis, 6.9%, Bloomington
5.4% and Edina 5.4%. A quick check with Richfield school enrollments confirms this trend where the classes at younger ages
So why are young people choosing more urban living? One reason is that they like the walkability of urban
areas where you don't have to drive to go to a store, dining establishment or park. That characteristic fits right in with
living in Richfield. With Richfield's local stores, neighborhood parks and quiet residential streets, Richfield scores equally
as well as the central cities.
But here's the best part, Richfield matches the central cities in many quality-of-life
measures, yet offers benefits that the central cities can't match. As an example, the size of Richfield gives it a small town
feel where it's easier to build community. People in Richfield really can connect with one another more easily through
volunteerism, school activities and civic involvement. If you want to have an impact on the community, Richfield is accessible,
where Minneapolis is much more overwhelming and bureaucratic due to its size.
Richfield offers a unique blend
that combines the best of urban and suburban living. It is a feature that we should capitalize on in promoting Richfield as
the best place to live, work and do business.
What do you think? Offer a comment on our Penn Central of Richfield Facebook page.
Banners marking the identity of the Penn Central neighborhood were installed in September.